It means you are alerting an instance of an object. When alerting the object, toString() is called on the object, and the default implementation returns [object Object].

var objA = {};
var objB = new Object;
var objC = {};

objC.toString = function () { return "objC" };

alert(objA); // [object Object]
alert(objB); // [object Object]
alert(objC); // objC

If you want to inspect the object, you should either console.log it, JSON.stringify() it, or enumerate over it’s properties and inspect them individually using for in.